Mountain Dew is a soft drink flavored with citrus, produced by Pepsi. It was first marketed locally in 1948 and across America in 1964.
In the U.S. and New Zealand, Mountain Dew has a higher caffeine content than normal Pepsi or Coca-Cola, but the Mountain Dew marketed in Australia and Canada has no caffeine added. A version of the drink was marketed for three years in the UK in the late 1990s.
Mountain Dew was originally marketed as "zero proof moonshine" and had pictures of hillbillies on the bottle.
The marketing target as of 2002 is radically different.
The drink is mainly marketed to people in the 20-30 year old demographic group, and Mountain Dew advertising creates a connection between the drink and extreme sports.
Flavors
- Mountain Dew
- Diet Mountain Dew
- Caffeine Free Mountain Dew (confirmed available in eastern Kentucky, North Carolina, and Provo, Utah)
- Diet Caffeine Free Mountain Dew (confirmed available in eastern Kentucky, Arkansas)
- Mountain Dew Code Red (Cherry flavored, introduced in 2001)
- Diet Mountain Dew Code Red
- Mountain Dew Live Wire (Orange flavored, introduced in summer 2003 as a limited-time product -- but brought back again for 2004)
- Mountain Dew Baja Blast (Lime flavored, available exclusively at all Taco Bell stores starting in summer 2004)
- Mountain Dew Pitch Black (Black grape flavored) - limited edition flavor for Halloween ; released in August 2004
Historical Meanings
Mountain Dew was originally southern and/or Irish slang for moonshine (homemade whiskey), or poitín as it is called in Ireland.
An 1882 song from Ireland "The Rare Old Mountain Dew" (Words by Edward Harrigan. Music by Dave Braham) begins:
- Let grasses grow and waters flow
- In a free and easy way,
- But give me enough of the rare ould stuff,
- That's made near Galway Bay,
- Come gougers all from Donegal, Sligo and Leitrim too,
- And we'll give them the slip and we'll take a sip,
- Of the rare ould mountain dew.
A 1947 version by Grandpa Jones (1913-1998) may be better-known to Americans:
- There's a big holler tree down the road here from me
- where you lay down a doller er two.
- When you come round the bend and when you come back again
- there's a jug full of good old mountain dew
- Oh they call it that old mountain dew and them that refuse it are few.
- I'll shut up my mug if you fill up my jug with some good old mountain dew.
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