C&C is a multi-million euro consumer goods group based in Ireland. Its core brands include Tayto, Ballygowen mineral water, Club Orange and various alcohalic drinks. It also bottles drinks on behalf of other drinks companies. Its core brands have suffered a dramatic decrease in market share in recent years due to cheaper and more aggressive rivals such as Walkers Crisps. It was successfully launched on the ISEQ stockmarket in 2004 after a previous failed floatation in 2003. It is currently headed by former Quinnsworth chief exectutive Maurice Pratt.